• Maximise game day revenue through increased attendance, memberships and merchandise  

• Schedule regular events throughout the calendar year to provide consistent revenue flow  

• Provide exceptional value and networking opportunities to our partners to encourage continued financial support  

• Create a regular income stream outside of football operations 

• Utilise the Foundation and access grants programs to gain funding from a variety of sources  

• Invest in an elite performer program that leads to players, coaches and support staff achieving higher honours  

• Create and continually nurture a team and club first culture, by setting clear expectations for both on and off the field behaviour  

• Grow local area representation in each of our State-wide teams through quality development programs  

• Engage with South-West Leagues to retain and develop the best regional talent 

• Secure facilities to centralise excellence in training and development 

• Develop relationships with delivery partners to enhance opportunities for athlete outcomes 

• Host regular games and engagement across our Western region  

• Increase community club engagement and benefits through existing and new opportunities  

• Create new and diverse fan engagement opportunities  

• Develop our regionally based community wellbeing program 

• Attract and retain the best people for our Club  

• Provide pathways and learning opportunities inside and outside of Rugby League for our people 

• Maintain best practice through leadership, culture and values  

• Maintain strong and agile Board governance  

"At the Western Clydesdales, we don’t just play Rugby League. We build futures, foster community pride and grow HEART across our region."
- Shane Sullivan, Western Clydesdales CEO